“The Difference Between Branding and Marketing”
Two words that often get intertwined, and are often seen as interchangeable are branding and marketing. Let’s establish something upfront – they are not the same. By definition, marketing is…
Category: Marketing
“Four Words to Improve Your Marketing in 2021”
Goodbye 2020. Goodbye and good riddance. No one could have predicted what our nation would have to endure in 2020. The pandemic, the renewed fight for social justice, the election…
“Why Tourism PR Professionals Should Be Fluent in Social Media”
True public relations roles no longer exist in destination marketing organizations. If you were to stop reading right now, you’d have enough ammunition to have a conversation with your colleagues…
“A Peak Into Our Success In Marketing Lexington, KY”
It’s been 2 and 1/2 years since I made the decision to work in Lexington for VisitLEX. That is 30 months, or the equivalent of 130 weeks, 912 days or…
“4 Tourism Marketing Trends for 2018”
Its’ a new year with new challenges. January tends to be the perfect time of the year when we decide to take a deeper look at our existing strategies and…
“3 Things To Know About Using Virtual Reality In Your Destination Marketing”
By now, we should all know that video will be the future of content consumption. We know that 74 percent of all internet traffic in 2017 will be consumed by…
“10 Destination Marketing Trends for 2017”
As we begin 2017, it is a time for new beginnings and new thinking. Nothing is more disparaging for marketers than to maintain the status quo and continue to market destinations in the…
“Lexington Comes to Philadephia”
One of our challenges with marketing Lexington as a tourist destination is that potential travelers don’t really have a positive or negative image of us. They know us for horses…
