“A Peak Into Our Success In Marketing Lexington, KY”
It’s been 2 and 1/2 years since I made the decision to work in Lexington for VisitLEX. That is 30 months, or the equivalent of 130 weeks, 912 days or…
Category: Marketing
“4 Tourism Marketing Trends for 2018”
Its’ a new year with new challenges. January tends to be the perfect time of the year when we decide to take a deeper look at our existing strategies and…
“3 Things To Know About Using Virtual Reality In Your Destination Marketing”
By now, we should all know that video will be the future of content consumption. We know that 74 percent of all internet traffic in 2017 will be consumed by…
“10 Destination Marketing Trends for 2017”
As we begin 2017, it is a time for new beginnings and new thinking. Nothing is more disparaging for marketers than to maintain the status quo and continue to market destinations in the…
“Lexington Comes to Philadephia”
One of our challenges with marketing Lexington as a tourist destination is that potential travelers don’t really have a positive or negative image of us. They know us for horses…
“Why I Am Not Jumping on the Pokémon Go Bandwagon”
Pokémon GO is a Pokémon NO for me. We have all bared witness to the Pokémon phenomenon over the past few weeks. And if you’ve been living under a rock,…
“Give The People What They Want”
This post is the second in a three-part series from my most recent speaking engagement at the Texas Travel Industry Association Tourism College. The attendees asked that I blog about…
“How Applebee’s Inspired Our Video Strategy”
When I first got to VisitLEX in July of 2015, I was ready to hit the ground running, and spent my first few weeks making assessments of our current marketing…
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