The Most Important Page on a Destination Website Isn’t the Homepage
Travel planning used to look like exploration. You’d land on a homepage, click around, skim a few pages, and slowly piece together what a place had to offer. That journey…
From SEO to AEO: Why Destinations Need to Optimize for Answers Now
For years, destination websites have been built around one core assumption: If we rank well in search, people will click, explore, and plan their trip. That assumption doesn’t fully hold…
Destination Marketing Ideas No One Asked For: The PTO Playbook
In 2026, destinations that win won’t rely on a single peak season or one big campaign. They’ll take an always-on approach—showing up consistently with messages that make taking a break…
Destination Marketing Ideas No One Asked For: ChatLGBT
Destinations everywhere are trying to figure out what to do with AI — how to use it, how to control it, and whether it’s coming to replace us. But maybe…
“Click Once, or I’m Gone: Rethinking Destination Marketing for the Impatient Traveler”
I was sitting next to my 17-year-old daughter the other night, scrolling through college websites. I figured she’d zip through them with no problem. She’s smart, Gen Z, and spends…
“Destination Marketing Ideas No One Asked For: COLORSxSTABLE”
I’m always cooking up wild ideas—some land, some don’t. But this one felt too good not to share. Let’s start with a trend we all know: COLORSxSTUDIOS. Artist in front…
“Simplifying Economic Impact in Travel and Tourism”
As we come to a close of National Travel and Tourism Week, you may have seen this stat shared by the U.S. Travel Association: the travel and tourism industry produces…
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