“Three Core Principles of Great Marketing”
Great marketing follows 3 core principles: truth, shared experiences and culture. At the core of any product or service is truth. Federal law requires that advertising must be truthful and…
“Advertising Is The Baseline Work of Marketing”
Advertising is the baseline work of marketing. In sports, the baseline is used to define boundaries that let us know if we are in play or out of bounds. If…
“What COVID-19 Has Taught Me About Leadership”
In the past 12-18 months, we all learned a lot about ourselves, our family, our friends, our companies and our country. I don’t have to dig up all the mess…
“God Is a Master of PR”
In the marketing world we refer to public relations as PR. It is the professional maintenance of a favorable public image by a company, organization or a famous person. It…
“When We Get It Wrong As Leaders”
How many mistakes have you made as a leader? I’ve made plenty. Leaders make mistakes. Presidents, CEOs, Managers, Team Captains and others have all made some questionable calls. However, most…
“Why Marketers Should Be Patient With Social Media”
When it comes to social media, it seems like a new platform pops up every week. And if it’s not a new platform, then it’s an algorithm change, or a…
Stylin’ On A Budget
When it comes to style, most people think you have to spend a lot of money on name brand clothing to be stylish. That is far from the truth. True…
What I Wore: Sporty Casual
Sporty Casual. Anytime you wear a pair of sneakers with a pair of chinos and you’re not participating in an active, you are sporty casual. I’m a sneakerhead myself, and…
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