My Recommended 12-Day Italy Itinerary for First-Time Visitors
Planning a trip to Italy can feel overwhelming. There are so many cities, regions, and opinions about what you should see. After spending 12 days exploring the country, this is…
America 250 and the Story We’re Choosing to Tell
America 250 is coming. Across the country, destinations are preparing for what will likely be one of the largest tourism moments in U.S. history. Events are being planned, campaigns are…
Coolest Thing I Saw Today: ChatGPT Showing Up in GA4
This month, working through a client’s GA4 data, something new showed up in the source report. Not Google, not social, not email—ChatGPT. It wasn’t a large volume of traffic. In…
Nostalgia Isn’t a Throwback. It’s a Multigenerational Travel Strategy.
Scroll any feed right now and you’ll see it. Old songs resurfacing. Vintage fashion returning. Familiar aesthetics reappearing with modern polish. This isn’t coincidence—it’s context. In periods of rapid change,…
Destination Marketing Ideas No One Asked For: Build a DMO Loyalty Program
Retail has loyalty programs.Airlines have loyalty programs.Hotels have loyalty programs. Destinations? We have a visitor guide and a newsletter signup form. And yet… when I look at geolocation data across…
Bifurcation Isn’t a Trend—It’s a Creative Constraint for Destinations
Bifurcation in travel is no longer a trend—it’s a structural shift showing up clearly in destination data. As traveler behavior diverges, the role of data must expand beyond reporting and…
The Most Important Page on a Destination Website Isn’t the Homepage
Travel planning used to look like exploration. You’d land on a homepage, click around, skim a few pages, and slowly piece together what a place had to offer. That journey…
From SEO to AEO: Why Destinations Need to Optimize for Answers Now
For years, destination websites have been built around one core assumption: If we rank well in search, people will click, explore, and plan their trip. That assumption doesn’t fully hold…
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