“10 Destination Marketing Trends for 2017”
As we begin 2017, it is a time for new beginnings and new thinking. Nothing is more disparaging for marketers than to maintain the status quo and continue to market destinations in the…
Category: Marketing
“Lexington Comes to Philadephia”
One of our challenges with marketing Lexington as a tourist destination is that potential travelers don’t really have a positive or negative image of us. They know us for horses…
“Why I Am Not Jumping on the Pokémon Go Bandwagon”
Pokémon GO is a Pokémon NO for me. We have all bared witness to the Pokémon phenomenon over the past few weeks. And if you’ve been living under a rock,…
“Give The People What They Want”
This post is the second in a three-part series from my most recent speaking engagement at the Texas Travel Industry Association Tourism College. The attendees asked that I blog about…
“How Applebee’s Inspired Our Video Strategy”
When I first got to VisitLEX in July of 2015, I was ready to hit the ground running, and spent my first few weeks making assessments of our current marketing…
“Don’t Get Mad, Get Better”
In the past few months, I have seen and been involved in numerous debates about the dramatic decline in organic reach for brands on Facebook. Research shows that most brand…
“The Mis-Categorization of a Brand”
As destination marketing organizations begin to work towards their plans for the summer travel season, we will see an abundance of new advertising campaigns mis-categorized as new destination brands. New…
Why Destinations Should Create More Content And Less Campaigns
Earlier this year, I wrote about 4 tourism marketing trends to look out for in 2016. And in that post, I briefly touched on the importance of producing more content…
