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Category: Marketing

Posted on January 6, 2017January 1, 2021

“10 Destination Marketing Trends for 2017”

As we begin 2017, it is a time for new beginnings and new thinking. Nothing is more disparaging for marketers than to maintain the status quo and continue to market destinations in the…

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Posted on November 13, 2016January 1, 2021

“Lexington Comes to Philadephia”

One of our challenges with marketing Lexington as a tourist destination is that potential travelers don’t really have a positive or negative image of us. They know us for horses…

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Posted on August 15, 2016January 1, 2021

“Why I Am Not Jumping on the Pokémon Go Bandwagon”

Pokémon GO is a Pokémon NO for me. We have all bared witness to the Pokémon phenomenon over the past few weeks. And if you’ve been living under a rock,…

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Posted on July 29, 2016January 1, 2021

“Give The People What They Want”

This post is the second in a three-part series from my most recent speaking engagement at the Texas Travel Industry Association Tourism College. The attendees asked that I blog about…

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Posted on May 19, 2016January 1, 2021

“How Applebee’s Inspired Our Video Strategy”

When I first got to VisitLEX in July of 2015, I was ready to hit the ground running, and spent my first few weeks making assessments of our current marketing…

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Posted on May 13, 2016January 1, 2021

“Don’t Get Mad, Get Better”

In the past few months, I have seen and been involved in numerous debates about the dramatic decline in organic reach for brands on Facebook. Research shows that most brand…

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Posted on March 27, 2016January 1, 2021

“The Mis-Categorization of a Brand”

As destination marketing organizations begin to work towards their plans for the summer travel season, we will see an abundance of new advertising campaigns mis-categorized as new destination brands. New…

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Posted on February 3, 2016January 1, 2021

Why Destinations Should Create More Content And Less Campaigns

Earlier this year, I wrote about 4 tourism marketing trends to look out for in 2016. And in that post, I briefly touched on the importance of producing more content…

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