“Three Core Principles of Great Marketing”
Great marketing always comes down to three core principles: truth, shared experiences, and culture. At the heart of every product or service lies the truth. While federal laws mandate that…
Category: Marketing
“5 For 25: Five More Destination Marketing Ideas for 2025”
If you thought my first list of marketing ideas was the end, y’all don’t know me well enough yet! I couldn’t stop at just five. After all, when it comes…
“5 for 25: Five Destination Marketing Ideas for 2025”
As we head into 2025, the travel industry is poised for significant growth. According to MMGY’s “Winter Edition” of the Portrait of American Travelers® study, nearly 8 in 10 U.S.…
“Destination Marketing Ideas No One Asked For: Kentucky’s First Dog Park Built Using Bones”
I’m an idea guy. Some ideas are good, others are not. But sharing ideas is a creative outlet for me. Spending the last 17 years in destination marketing, I’ve had…
“Destination Marketing Ideas No One Asked For: Muhammads meet Muhammad”
I’m an idea guy. Some ideas are good, others are not. But sharing ideas is a creative outlet for me. Spending the last 17 years in destination marketing, I’ve had…
“Destination Marketing Ideas No One Asked For: A Tennessee Romance”
I’m an idea guy. Some ideas are good, others are not. But sharing ideas is a creative outlet for me. Spending the last 17 years in destination marketing, I’ve had…
“Destination Marketing Ideas No One Asked For: The World’s First Outdoor Bowling Green in KY”
I’m an idea guy. Some ideas are good, others are not. But sharing ideas is a creative outlet for me. Spending the last 17 years in destination marketing, I’ve had…
Gathan’s Good Sense, July 2023
Have you heard someone say “they stole my idea”? Me too. I am an idea guy myself – full of random thoughts for lots of random things. And I don’t…
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