“The Mis-Categorization of a Brand”
As destination marketing organizations begin to work towards their plans for the summer travel season, we will see an abundance of new advertising campaigns mis-categorized as new destination brands. New…
RECAP: Monday Morning Motivations, February 2016
If you missed a Monday Morning Motivational message, here is a recap from February.
“5 Nuggets of Advice”
On last Thursday, I had the honor of being asked to speak to two different groups of college students at area colleges on the topics of branding, marketing and professional…
RECAP: Monday Morning Motivations, January 2016
If you missed a Monday Morning Motivational message, here is a recap from January.
Why Destinations Should Create More Content And Less Campaigns
Earlier this year, I wrote about 4 tourism marketing trends to look out for in 2016. And in that post, I briefly touched on the importance of producing more content…
“How Important is Mobile Marketing in Tourism?”
Earlier this year, I wrote about 4 tourism marketing trends to look out for in 2016. And in that post, I briefly touched on mobile and how important it is…
RECAP: Monday Morning Motivations | December 2015
Here are the four motivational quotes I shared in December, enjoy.
“4 Tourism Marketing Trends for 2016”
As we head into 2016, now is the time when we start to re-evaluate various aspects of our lives, and look for ways to improve upon the areas of success…
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