“The Algebraics of Leadership”
This post is the first in a three-part series from my most recent speaking engagement at the Texas Travel Industry Association Tourism College. The attendees asked that I blog about each…
“Ideas are free. Implementation costs.”
I often refer to myself as an “idea guy” when it comes to marketing. If you ask me for advice on something, I am blessed with the ability to spit…
“A $5 Trek in Georgia”
I have been fortunate over the past 8 years of my tourism career to travel to some of the coolest cities. Some of my travels take me to big metropolitan…
“How Applebee’s Inspired Our Video Strategy”
When I first got to VisitLEX in July of 2015, I was ready to hit the ground running, and spent my first few weeks making assessments of our current marketing…
“Don’t Get Mad, Get Better”
In the past few months, I have seen and been involved in numerous debates about the dramatic decline in organic reach for brands on Facebook. Research shows that most brand…
RECAP: Monday Morning Motivations, April 2016
In case you missed a motivational message in April, here is a recap of my favorites.
RECAP: Monday Morning Motivations, March 2016
Here are 4 0f my favorite quotes from the month of March, enjoy!
“The Mis-Categorization of a Brand”
As destination marketing organizations begin to work towards their plans for the summer travel season, we will see an abundance of new advertising campaigns mis-categorized as new destination brands. New…
gathandborden.com 