“Why I Am Not Jumping on the Pokémon Go Bandwagon”
Pokémon GO is a Pokémon NO for me. We have all bared witness to the Pokémon phenomenon over the past few weeks. And if you’ve been living under a rock,…
“Give The People What They Want”
This post is the second in a three-part series from my most recent speaking engagement at the Texas Travel Industry Association Tourism College. The attendees asked that I blog about…
“Sometimes I Feel Like A Motherless Child”
July 21, 2006. It is a day that I will never forget. It is a day that still brings me to tears. It is the day my mother passed. For…
“The Algebraics of Leadership”
This post is the first in a three-part series from my most recent speaking engagement at the Texas Travel Industry Association Tourism College. The attendees asked that I blog about each…
“Ideas are free. Implementation costs.”
I often refer to myself as an “idea guy” when it comes to marketing. If you ask me for advice on something, I am blessed with the ability to spit…
“A $5 Trek in Georgia”
I have been fortunate over the past 8 years of my tourism career to travel to some of the coolest cities. Some of my travels take me to big metropolitan…
“How Applebee’s Inspired Our Video Strategy”
When I first got to VisitLEX in July of 2015, I was ready to hit the ground running, and spent my first few weeks making assessments of our current marketing…
“Don’t Get Mad, Get Better”
In the past few months, I have seen and been involved in numerous debates about the dramatic decline in organic reach for brands on Facebook. Research shows that most brand…
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