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Author: GathanDBorden

Tourism marketer. Style lover. Public speaker. Sharing information and inspiration for marketers and men alike.
Posted on November 22, 2021January 23, 2023

“Three Core Principles of Great Marketing”

Great marketing follows 3 core principles: truth, shared experiences and culture. At the core of any product or service is truth. Federal law requires that advertising must be truthful and…

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Posted on October 8, 2021October 7, 2021

“Advertising Is The Baseline Work of Marketing”

Advertising is the baseline work of marketing. In sports, the baseline is used to define boundaries that let us know if we are in play or out of bounds. If…

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Posted on September 29, 2021October 6, 2021

“What COVID-19 Has Taught Me About Leadership”

In the past 12-18 months, we all learned a lot about ourselves, our family, our friends, our companies and our country. I don’t have to dig up all the mess…

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Posted on September 24, 2021October 6, 2021

“God Is a Master of PR”

In the marketing world we refer to public relations as PR. It is the professional maintenance of a favorable public image by a company, organization or a famous person. It…

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Posted on June 29, 2021June 23, 2021

“When We Get It Wrong As Leaders”

How many mistakes have you made as a leader? I’ve made plenty. Leaders make mistakes. Presidents, CEOs, Managers, Team Captains and others have all made some questionable calls. However, most…

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Posted on June 24, 2021June 23, 2021

“Why Marketers Should Be Patient With Social Media”

When it comes to social media, it seems like a new platform pops up every week. And if it’s not a new platform, then it’s an algorithm change, or a…

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Posted on June 2, 2021June 1, 2021

Stylin’ On A Budget

When it comes to style, most people think you have to spend a lot of money on name brand clothing to be stylish. That is far from the truth. True…

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Posted on March 31, 2021

What I Wore: Sporty Casual

Sporty Casual. Anytime you wear a pair of sneakers with a pair of chinos and you’re not participating in an active, you are sporty casual. I’m a sneakerhead myself, and…

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Recent Posts

  • The Unlucky Side of Horse Racing
  • Gathan’s Good Sense, February 2023

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