“Why Marketers Should Be Patient With Social Media”
When it comes to social media, it seems like a new platform pops up every week. And if it’s not a new platform, then it’s an algorithm change, or a…
Author: GathanDBorden
Tourism marketer. Style lover. Public speaker. Sharing information and inspiration for marketers and men alike.
Stylin’ On A Budget
When it comes to style, most people think you have to spend a lot of money on name brand clothing to be stylish. That is far from the truth. True…
What I Wore: Sporty Casual
Sporty Casual. Anytime you wear a pair of sneakers with a pair of chinos and you’re not participating in an active, you are sporty casual. I’m a sneakerhead myself, and…
“My One Word for 2021”
Purposeful – having a useful purpose, intentional. At the start of each year, everyone puts together their New Year’s Resolutions, filled with a list of goals to accomplish. While millions…
“The Difference Between Advertising and Marketing”
Two words that often get intertwined, and are often seen as interchangeable are branding and marketing. Let’s establish something upfront – they are not the same. By definition, advertising is…
“What I Wore: Collegiate 1911 Sweater”
I was initiated into Kappa Alpha Psi Fraternity, Inc. in the spring of 1999. As a neophyte, I spent a great deal of time and money repping my frat. I…
“The Difference Between Marketing and Sales”
Two words that often get intertwined, and are often seen as interchangeable are marketing and sales. Let’s establish something upfront, they are not the same. By definition, marketing is the…
“My Go-To Outfit for Fall/Winter”
Everyone has a “go-to” outfit. An outfit that when you put it on, speaks for who you are without having to say anything. For some, it’s sweatsuits and sneakers. For…
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