“4 Rules on How to Match Dress Shirts and Ties”
If you know me, then you know I am a lover of men’s style. My love for style goes all the way back to my childhood, and the values that…
Author: GathanDBorden
Tourism marketer. Style lover. Public speaker. Sharing information and inspiration for marketers and men alike.
“The Difference Between Branding and Marketing”
Two words that often get intertwined, and are often seen as interchangeable are branding and marketing. Let’s establish something upfront – they are not the same. By definition, marketing is…
“Four Stores I Recommend for Men’s Sweaters”
Sweater weather is better weather. I am a big fan of the fall and early winter, because it allows me to break out my sweaters. There is something about adding…
“Four Words to Improve Your Marketing in 2021”
Goodbye 2020. Goodbye and good riddance. No one could have predicted what our nation would have to endure in 2020. The pandemic, the renewed fight for social justice, the election…
“My One Big Idea for Hotels”
The shared-economy shook up the travel industry. For years, and still to this day, hoteliers do not like AirBNB and the other home-sharing models. These home-sharing services are taking market…
“Why I’m Raising Money for the American Cancer Society”
It is no secret that cancer has affected me greatly. I was first introduced to cancer in 1987, when my grandfather passed away. Having been so young, I had no…
“My Top 6 Photos from June”
Photography is a creative outlet for me. So…I thought I’d share with you six of my favorite photos from last month, enjoy. If you like what you see, comment below.
“How The Tourism Industry Can Work With Influencers”
While influencer marketing is all the rage at tourism conferences across the world, influencer marketing has been around for years. Born in 1979, I consider myself an 80s baby. I…
