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Author: GathanDBorden

Tourism marketer. Style lover. Public speaker. Sharing information and inspiration for marketers and men alike.
Posted on March 31, 2021

What I Wore: Sporty Casual

Sporty Casual. Anytime you wear a pair of sneakers with a pair of chinos and you’re not participating in an active, you are sporty casual. I’m a sneakerhead myself, and…

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Posted on March 8, 2021March 2, 2021

“My One Word for 2021”

Purposeful – having a useful purpose, intentional. At the start of each year, everyone puts together their New Year’s Resolutions, filled with a list of goals to accomplish. While millions…

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Posted on March 1, 2021February 28, 2021

“The Difference Between Advertising and Marketing”

Two words that often get intertwined, and are often seen as interchangeable are branding and marketing. Let’s establish something upfront – they are not the same. By definition, advertising is…

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Posted on February 10, 2021

“What I Wore: Collegiate 1911 Sweater”

I was initiated into Kappa Alpha Psi Fraternity, Inc. in the spring of 1999. As a neophyte, I spent a great deal of time and money repping my frat. I…

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Posted on February 5, 2021February 4, 2021

“The Difference Between Marketing and Sales”

Two words that often get intertwined, and are often seen as interchangeable are marketing and sales. Let’s establish something upfront, they are not the same. By definition, marketing is the…

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Posted on January 24, 2021

“My Go-To Outfit for Fall/Winter”

Everyone has a “go-to” outfit. An outfit that when you put it on, speaks for who you are without having to say anything. For some, it’s sweatsuits and sneakers. For…

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Posted on January 16, 2021

“4 Rules on How to Match Dress Shirts and Ties”

If you know me, then you know I am a lover of men’s style. My love for style goes all the way back to my childhood, and the values that…

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Posted on January 11, 2021January 8, 2021

“The Difference Between Branding and Marketing”

Two words that often get intertwined, and are often seen as interchangeable are branding and marketing. Let’s establish something upfront – they are not the same. By definition, marketing is…

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