“The Mis-Categorization of a Brand”
As destination marketing organizations begin to work towards their plans for the summer travel season, we will see an abundance of new advertising campaigns mis-categorized as new destination brands. New…
Tag: tourism
“How Important is Mobile Marketing in Tourism?”
Earlier this year, I wrote about 4 tourism marketing trends to look out for in 2016. And in that post, I briefly touched on mobile and how important it is…
“4 Tourism Marketing Trends for 2016”
As we head into 2016, now is the time when we start to re-evaluate various aspects of our lives, and look for ways to improve upon the areas of success…
Do We Need Membership Based Destination Marketing Organizations?
Clutch the pearls. I can see the faces right now from the Destination Marketing Organizations (DMOs) who have members or partners or whatever other terms you call them now. And…
10 TOURISM MARKETING TRENDS FOR 2015: #10. DEVELOP STRATEGIC PARTNERSHIPS
NOTE: I previously shared with you my thoughts on 10 marketing trends that I plan to focus on in 2015. Of those 10 trends, I plan to break each one of…
10 TOURISM MARKETING TRENDS FOR 2015: #3 CUSTOMIZED LANDING PAGES
NOTE: I previously shared with you my thoughts on 10 marketing trends that I plan to focus on in 2015. Of those 10 trends, I plan to break each one of…
10 TOURISM MARKETING TRENDS FOR 2015: #2 DEVELOP TRUE ONLINE/OFFLINE MARKETING INTEGRATION
NOTE: I previously shared with you my thoughts on 10 marketing trends that I plan to focus on in 2015. Of those 10 trends, I plan to break each one of…
10 TOURISM MARKETING TRENDS FOR 2015
I recently attended another great conference on social media for tourism organizations. One of the best things about educational conferences is that I come back to the office rejuvenated with lots…
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