“The Difference Between Branding and Marketing”
Two words that often get intertwined, and are often seen as interchangeable are branding and marketing. Let’s establish something upfront – they are not the same. By definition, marketing is…
Tag: social media
“Why Tourism PR Professionals Should Be Fluent in Social Media”
True public relations roles no longer exist in destination marketing organizations. If you were to stop reading right now, you’d have enough ammunition to have a conversation with your colleagues…
“Don’t Get Mad, Get Better”
In the past few months, I have seen and been involved in numerous debates about the dramatic decline in organic reach for brands on Facebook. Research shows that most brand…
“3 Rules of Marketing, According to Rick Ross”
Rick Ross. The Boss. UHHHH (In my Rick Ross voice). When Rick Ross hit the street back in 2006, he came in with a vengeance, delivering street anthems and rapping…
“A Four-Step Process for Content Creation”
Content. Content. Content. That seems to be all we hear as marketers nowadays, right? Content is king? Yea, I still hear that one a lot too. But one thing I…
“A Fundamental Shift In Marketing”
In case you missed it, there is a fundamental shift in the world of marketing. A shift that has moved us from a synchronous environment to an asynchronous environment. A…
10 TOURISM MARKETING TRENDS FOR 2015: #1. DO NOT SILO SOCIAL MEDIA
NOTE: I previously shared with you my thoughts on 10 marketing trends that I plan to focus on in 2015. Of those 10 trends, I plan to break each one of…
10 TOURISM MARKETING TRENDS FOR 2015
I recently attended another great conference on social media for tourism organizations. One of the best things about educational conferences is that I come back to the office rejuvenated with lots…
