“4 Tourism Marketing Trends for 2018”
Its’ a new year with new challenges. January tends to be the perfect time of the year when we decide to take a deeper look at our existing strategies and…
Tag: marketing
“10 Destination Marketing Trends for 2017”
As we begin 2017, it is a time for new beginnings and new thinking. Nothing is more disparaging for marketers than to maintain the status quo and continue to market destinations in the…
“Lexington Comes to Philadephia”
One of our challenges with marketing Lexington as a tourist destination is that potential travelers don’t really have a positive or negative image of us. They know us for horses…
“Give The People What They Want”
This post is the second in a three-part series from my most recent speaking engagement at the Texas Travel Industry Association Tourism College. The attendees asked that I blog about…
“Don’t Get Mad, Get Better”
In the past few months, I have seen and been involved in numerous debates about the dramatic decline in organic reach for brands on Facebook. Research shows that most brand…
“The Mis-Categorization of a Brand”
As destination marketing organizations begin to work towards their plans for the summer travel season, we will see an abundance of new advertising campaigns mis-categorized as new destination brands. New…
“How Important is Mobile Marketing in Tourism?”
Earlier this year, I wrote about 4 tourism marketing trends to look out for in 2016. And in that post, I briefly touched on mobile and how important it is…
“4 Tourism Marketing Trends for 2016”
As we head into 2016, now is the time when we start to re-evaluate various aspects of our lives, and look for ways to improve upon the areas of success…
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