“The Difference Between Advertising and Marketing”
Two words that often get intertwined, and are often seen as interchangeable are branding and marketing. Let’s establish something upfront – they are not the same. By definition, advertising is…
Tag: marketing
“The Difference Between Marketing and Sales”
Two words that often get intertwined, and are often seen as interchangeable are marketing and sales. Let’s establish something upfront, they are not the same. By definition, marketing is the…
“How The Tourism Industry Can Work With Influencers”
While influencer marketing is all the rage at tourism conferences across the world, influencer marketing has been around for years. Born in 1979, I consider myself an 80s baby. I…
“Why Tourism PR Professionals Should Be Fluent in Social Media”
True public relations roles no longer exist in destination marketing organizations. If you were to stop reading right now, you’d have enough ammunition to have a conversation with your colleagues…
“4 Tourism Marketing Trends for 2018”
Its’ a new year with new challenges. January tends to be the perfect time of the year when we decide to take a deeper look at our existing strategies and…
“10 Destination Marketing Trends for 2017”
As we begin 2017, it is a time for new beginnings and new thinking. Nothing is more disparaging for marketers than to maintain the status quo and continue to market destinations in the…
“Lexington Comes to Philadephia”
One of our challenges with marketing Lexington as a tourist destination is that potential travelers don’t really have a positive or negative image of us. They know us for horses…
“Give The People What They Want”
This post is the second in a three-part series from my most recent speaking engagement at the Texas Travel Industry Association Tourism College. The attendees asked that I blog about…
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