Coolest Thing I Saw Today: ChatGPT Showing Up in GA4
This month, working through a client’s GA4 data, something new showed up in the source report. Not Google, not social, not email—ChatGPT. It wasn’t a large volume of traffic. In…
Tag: digital marketing
The Most Important Page on a Destination Website Isn’t the Homepage
Travel planning used to look like exploration. You’d land on a homepage, click around, skim a few pages, and slowly piece together what a place had to offer. That journey…
From SEO to AEO: Why Destinations Need to Optimize for Answers Now
For years, destination websites have been built around one core assumption: If we rank well in search, people will click, explore, and plan their trip. That assumption doesn’t fully hold…
“Click Once, or I’m Gone: Rethinking Destination Marketing for the Impatient Traveler”
I was sitting next to my 17-year-old daughter the other night, scrolling through college websites. I figured she’d zip through them with no problem. She’s smart, Gen Z, and spends…
“Allow the Data to Make Your Marketing Decisions Transparent”
Data is everywhere. Whether we realize it or not, we rely on it every day to make informed decisions. Think about it—when your car starts making a weird noise, you…
“5 for 25: Five Destination Marketing Ideas for 2025”
As we head into 2025, the travel industry is poised for significant growth. According to MMGY’s “Winter Edition” of the Portrait of American Travelers® study, nearly 8 in 10 U.S.…
“How Important is Mobile Marketing in Tourism?”
Earlier this year, I wrote about 4 tourism marketing trends to look out for in 2016. And in that post, I briefly touched on mobile and how important it is…
10 TOURISM MARKETING TRENDS FOR 2015: #8. STREAMLINE ADVERTISING CREATIVE
NOTE: I previously shared with you my thoughts on 10 marketing trends that I plan to focus on in 2015. Of those 10 trends, I plan to break each one of…
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