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Tag: destination marketing

Posted on July 22, 2024July 23, 2024

“Destination Marketing Ideas No One Asked For: A Tennessee Romance”

I’m an idea guy. Some ideas are good, others are not. But sharing ideas is a creative outlet for me. Spending the last 17 years in destination marketing, I’ve had…

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Posted on July 15, 2024July 8, 2024

“Destination Marketing Ideas No One Asked For: The World’s First Outdoor Bowling Green in KY”

I’m an idea guy. Some ideas are good, others are not. But sharing ideas is a creative outlet for me. Spending the last 17 years in destination marketing, I’ve had…

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Posted on July 16, 2018January 1, 2021

“How to Get the Most Out of a Tourism Conference”

When July 1 starts, it marks the beginning of a new fiscal year for most destination marketing organizations. A new fiscal year means new ideas, new strategies and new travel…

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Posted on July 2, 2018January 1, 2021

“Why Tourism PR Professionals Should Be Fluent in Social Media”

True public relations roles no longer exist in destination marketing organizations. If you were to stop reading right now, you’d have enough ammunition to have a conversation with your colleagues…

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Posted on January 8, 2016January 1, 2021

“How Important is Mobile Marketing in Tourism?”

Earlier this year, I wrote about 4 tourism marketing trends to look out for in 2016. And in that post, I briefly touched on mobile and how important it is…

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Posted on August 7, 2015January 1, 2021

Do We Need Membership Based Destination Marketing Organizations?

Clutch the pearls. I can see the faces right now from the Destination Marketing Organizations (DMOs) who have members or partners or whatever other terms you call them now. And…

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Posted on June 5, 2015January 1, 2021

10 TOURISM MARKETING TRENDS FOR 2015: #9. INVEST IN PHOTOGRAPHY AND VIDEO

NOTE: I previously shared with you my thoughts on 10 marketing trends that I plan to focus on in 2015. Of those 10 trends, I plan to break each one of…

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Posted on May 4, 2015January 1, 2021

10 TOURISM MARKETING TRENDS FOR 2015: #8. STREAMLINE ADVERTISING CREATIVE

NOTE: I previously shared with you my thoughts on 10 marketing trends that I plan to focus on in 2015. Of those 10 trends, I plan to break each one of…

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