“How to Get the Most Out of a Tourism Conference”
When July 1 starts, it marks the beginning of a new fiscal year for most destination marketing organizations. A new fiscal year means new ideas, new strategies and new travel…
Tag: destination marketing
“Why Tourism PR Professionals Should Be Fluent in Social Media”
True public relations roles no longer exist in destination marketing organizations. If you were to stop reading right now, you’d have enough ammunition to have a conversation with your colleagues…
“How Important is Mobile Marketing in Tourism?”
Earlier this year, I wrote about 4 tourism marketing trends to look out for in 2016. And in that post, I briefly touched on mobile and how important it is…
Do We Need Membership Based Destination Marketing Organizations?
Clutch the pearls. I can see the faces right now from the Destination Marketing Organizations (DMOs) who have members or partners or whatever other terms you call them now. And…
10 TOURISM MARKETING TRENDS FOR 2015: #9. INVEST IN PHOTOGRAPHY AND VIDEO
NOTE: I previously shared with you my thoughts on 10 marketing trends that I plan to focus on in 2015. Of those 10 trends, I plan to break each one of…
10 TOURISM MARKETING TRENDS FOR 2015: #8. STREAMLINE ADVERTISING CREATIVE
NOTE: I previously shared with you my thoughts on 10 marketing trends that I plan to focus on in 2015. Of those 10 trends, I plan to break each one of…
10 TOURISM MARKETING TRENDS FOR 2015: #7. HUMANIZE THE BRAND
NOTE: I previously shared with you my thoughts on 10 marketing trends that I plan to focus on in 2015. Of those 10 trends, I plan to break each one of…
10 TOURISM MARKETING TRENDS FOR 2015: #6. DEVELOP CROSS-FUNCTIONAL ASSETS
NOTE: I previously shared with you my thoughts on 10 marketing trends that I plan to focus on in 2015. Of those 10 trends, I plan to break each one of…
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