“How Applebee’s Inspired Our Video Strategy”
When I first got to VisitLEX in July of 2015, I was ready to hit the ground running, and spent my first few weeks making assessments of our current marketing…
Tag: content marketing
Why Destinations Should Create More Content And Less Campaigns
Earlier this year, I wrote about 4 tourism marketing trends to look out for in 2016. And in that post, I briefly touched on the importance of producing more content…
“4 Tourism Marketing Trends for 2016”
As we head into 2016, now is the time when we start to re-evaluate various aspects of our lives, and look for ways to improve upon the areas of success…
“3 Rules of Marketing, According to Rick Ross”
Rick Ross. The Boss. UHHHH (In my Rick Ross voice). When Rick Ross hit the street back in 2006, he came in with a vengeance, delivering street anthems and rapping…
“A Four-Step Process for Content Creation”
Content. Content. Content. That seems to be all we hear as marketers nowadays, right? Content is king? Yea, I still hear that one a lot too. But one thing I…
“4 Ways To Improve Your Content Marketing”
On last week, I presented at the Louisville Convention & Visitor’s Bureau Business Builder Workshop on the topic of content marketing. Even though I do work for the Louisville Convention…
10 TOURISM MARKETING TRENDS FOR 2015: #5. ENHANCE THE DESTINATION BRAND STORY
NOTE: I previously shared with you my thoughts on 10 marketing trends that I plan to focus on in 2015. Of those 10 trends, I plan to break each one of…
10 TOURISM MARKETING TRENDS FOR 2015: #4 DEVELOP A MORE ROBUST CONTENT CALENDAR
NOTE: I previously shared with you my thoughts on 10 marketing trends that I plan to focus on in 2015. Of those 10 trends, I plan to break each one of…
gathandborden.com 