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Tag: content marketing

Posted on May 19, 2016January 1, 2021

“How Applebee’s Inspired Our Video Strategy”

When I first got to VisitLEX in July of 2015, I was ready to hit the ground running, and spent my first few weeks making assessments of our current marketing…

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Posted on February 3, 2016January 1, 2021

Why Destinations Should Create More Content And Less Campaigns

Earlier this year, I wrote about 4 tourism marketing trends to look out for in 2016. And in that post, I briefly touched on the importance of producing more content…

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Posted on December 29, 2015January 1, 2021

“4 Tourism Marketing Trends for 2016”

As we head into 2016, now is the time when we start to re-evaluate various aspects of our lives, and look for ways to improve upon the areas of success…

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Posted on November 4, 2015January 1, 2021

“3 Rules of Marketing, According to Rick Ross”

Rick Ross. The Boss. UHHHH (In my Rick Ross voice). When Rick Ross hit the street back in 2006, he came in with a vengeance, delivering street anthems and rapping…

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Posted on September 29, 2015January 1, 2021

“A Four-Step Process for Content Creation”

Content. Content. Content. That seems to be all we hear as marketers nowadays, right? Content is king? Yea, I still hear that one a lot too. But one thing I…

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Posted on March 26, 2015January 13, 2019

“4 Ways To Improve Your Content Marketing”

On last week, I presented at the Louisville Convention & Visitor’s Bureau Business Builder Workshop on the topic of content marketing. Even though I do work for the Louisville Convention…

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Posted on February 19, 2015January 1, 2021

10 TOURISM MARKETING TRENDS FOR 2015: #5. ENHANCE THE DESTINATION BRAND STORY

NOTE: I previously shared with you my thoughts on 10 marketing trends that I plan to focus on in 2015. Of those 10 trends, I plan to break each one of…

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Posted on February 3, 2015January 1, 2021

10 TOURISM MARKETING TRENDS FOR 2015: #4 DEVELOP A MORE ROBUST CONTENT CALENDAR

NOTE: I previously shared with you my thoughts on 10 marketing trends that I plan to focus on in 2015. Of those 10 trends, I plan to break each one of…

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