“The Difference Between Branding and Marketing”
Two words that often get intertwined, and are often seen as interchangeable are branding and marketing. Let’s establish something upfront – they are not the same. By definition, marketing is…
Tag: branding
“Don’t Get Mad, Get Better”
In the past few months, I have seen and been involved in numerous debates about the dramatic decline in organic reach for brands on Facebook. Research shows that most brand…
“The Mis-Categorization of a Brand”
As destination marketing organizations begin to work towards their plans for the summer travel season, we will see an abundance of new advertising campaigns mis-categorized as new destination brands. New…
“A Four-Step Process for Content Creation”
Content. Content. Content. That seems to be all we hear as marketers nowadays, right? Content is king? Yea, I still hear that one a lot too. But one thing I…
“A Fundamental Shift In Marketing”
In case you missed it, there is a fundamental shift in the world of marketing. A shift that has moved us from a synchronous environment to an asynchronous environment. A…
10 TOURISM MARKETING TRENDS FOR 2015: #8. STREAMLINE ADVERTISING CREATIVE
NOTE: I previously shared with you my thoughts on 10 marketing trends that I plan to focus on in 2015. Of those 10 trends, I plan to break each one of…
10 TOURISM MARKETING TRENDS FOR 2015: #7. HUMANIZE THE BRAND
NOTE: I previously shared with you my thoughts on 10 marketing trends that I plan to focus on in 2015. Of those 10 trends, I plan to break each one of…
10 TOURISM MARKETING TRENDS FOR 2015: #5. ENHANCE THE DESTINATION BRAND STORY
NOTE: I previously shared with you my thoughts on 10 marketing trends that I plan to focus on in 2015. Of those 10 trends, I plan to break each one of…
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