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Tag: advertising

Posted on January 11, 2021January 8, 2021

“The Difference Between Branding and Marketing”

Two words that often get intertwined, and are often seen as interchangeable are branding and marketing. Let’s establish something upfront – they are not the same. By definition, marketing is…

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Posted on January 4, 2021January 5, 2021

“Four Words to Improve Your Marketing in 2021”

Goodbye 2020. Goodbye and good riddance. No one could have predicted what our nation would have to endure in 2020. The pandemic, the renewed fight for social justice, the election…

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Posted on July 2, 2018January 1, 2021

“Why Tourism PR Professionals Should Be Fluent in Social Media”

True public relations roles no longer exist in destination marketing organizations. If you were to stop reading right now, you’d have enough ammunition to have a conversation with your colleagues…

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Posted on May 13, 2016January 1, 2021

“Don’t Get Mad, Get Better”

In the past few months, I have seen and been involved in numerous debates about the dramatic decline in organic reach for brands on Facebook. Research shows that most brand…

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Posted on March 27, 2016January 1, 2021

“The Mis-Categorization of a Brand”

As destination marketing organizations begin to work towards their plans for the summer travel season, we will see an abundance of new advertising campaigns mis-categorized as new destination brands. New…

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Posted on November 4, 2015January 1, 2021

“3 Rules of Marketing, According to Rick Ross”

Rick Ross. The Boss. UHHHH (In my Rick Ross voice). When Rick Ross hit the street back in 2006, he came in with a vengeance, delivering street anthems and rapping…

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Posted on September 29, 2015January 1, 2021

“A Four-Step Process for Content Creation”

Content. Content. Content. That seems to be all we hear as marketers nowadays, right? Content is king? Yea, I still hear that one a lot too. But one thing I…

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Posted on July 22, 2015July 22, 2015

“A Fundamental Shift In Marketing”

In case you missed it, there is a fundamental shift in the world of marketing. A shift that has moved us from a synchronous environment to an asynchronous environment. A…

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