“Three Core Principles of Great Marketing”
Great marketing follows 3 core principles: truth, shared experiences and culture. At the core of any product or service is truth. Federal law requires that advertising must be truthful and…
Tag: advertising
“Advertising Is The Baseline Work of Marketing”
Advertising is the baseline work of marketing. In sports, the baseline is used to define boundaries that let us know if we are in play or out of bounds. If…
“The Difference Between Advertising and Marketing”
Two words that often get intertwined, and are often seen as interchangeable are branding and marketing. Let’s establish something upfront – they are not the same. By definition, advertising is…
“The Difference Between Branding and Marketing”
Two words that often get intertwined, and are often seen as interchangeable are branding and marketing. Let’s establish something upfront – they are not the same. By definition, marketing is…
“Four Words to Improve Your Marketing in 2021”
Goodbye 2020. Goodbye and good riddance. No one could have predicted what our nation would have to endure in 2020. The pandemic, the renewed fight for social justice, the election…
“Why Tourism PR Professionals Should Be Fluent in Social Media”
True public relations roles no longer exist in destination marketing organizations. If you were to stop reading right now, you’d have enough ammunition to have a conversation with your colleagues…
“Don’t Get Mad, Get Better”
In the past few months, I have seen and been involved in numerous debates about the dramatic decline in organic reach for brands on Facebook. Research shows that most brand…
“The Mis-Categorization of a Brand”
As destination marketing organizations begin to work towards their plans for the summer travel season, we will see an abundance of new advertising campaigns mis-categorized as new destination brands. New…
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