Skip to content Menu

Sidebar
  • Home
  • ABOUT
  • BIOGRAPHY
  • Marketing
  • Tourism
  • Photography
  • Motivation
  • Style
  • Lifestyle
  • Personal
  • NEWS
  • CONTACT

Tag: advertising

Posted on November 22, 2021November 19, 2021

“Three Core Principles of Great Marketing”

Great marketing follows 3 core principles: truth, shared experiences and culture. At the core of any product or service is truth. Federal law requires that advertising must be truthful and…

Continue Reading
Posted on October 8, 2021October 7, 2021

“Advertising Is The Baseline Work of Marketing”

Advertising is the baseline work of marketing. In sports, the baseline is used to define boundaries that let us know if we are in play or out of bounds. If…

Continue Reading
Posted on March 1, 2021February 28, 2021

“The Difference Between Advertising and Marketing”

Two words that often get intertwined, and are often seen as interchangeable are branding and marketing. Let’s establish something upfront – they are not the same. By definition, advertising is…

Continue Reading
Posted on January 11, 2021January 8, 2021

“The Difference Between Branding and Marketing”

Two words that often get intertwined, and are often seen as interchangeable are branding and marketing. Let’s establish something upfront – they are not the same. By definition, marketing is…

Continue Reading
Posted on January 4, 2021January 5, 2021

“Four Words to Improve Your Marketing in 2021”

Goodbye 2020. Goodbye and good riddance. No one could have predicted what our nation would have to endure in 2020. The pandemic, the renewed fight for social justice, the election…

Continue Reading
Posted on July 2, 2018January 1, 2021

“Why Tourism PR Professionals Should Be Fluent in Social Media”

True public relations roles no longer exist in destination marketing organizations. If you were to stop reading right now, you’d have enough ammunition to have a conversation with your colleagues…

Continue Reading
Posted on May 13, 2016January 1, 2021

“Don’t Get Mad, Get Better”

In the past few months, I have seen and been involved in numerous debates about the dramatic decline in organic reach for brands on Facebook. Research shows that most brand…

Continue Reading
Posted on March 27, 2016January 1, 2021

“The Mis-Categorization of a Brand”

As destination marketing organizations begin to work towards their plans for the summer travel season, we will see an abundance of new advertising campaigns mis-categorized as new destination brands. New…

Continue Reading

Posts navigation

Page 1 Page 2 Next Page

Recent Posts

  • “What I Wore”
  • A Simple Rearrangement Breeds Success

Categories

  • Twitter
  • Instagram
  • LinkedIn
  • Email
Create a website or blog at WordPress.com
Top

Categories

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Follow Following
    • gathandborden.com
    • Join 2,191 other followers
    • Already have a WordPress.com account? Log in now.
    • gathandborden.com
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...