Author: GathanDBorden
Tourism marketer. Style lover. Public speaker. Sharing information and inspiration for marketers and men alike.
“Simplifying Economic Impact in Travel and Tourism”
As we come to a close of National Travel and Tourism Week, you may have seen this stat shared by the U.S. Travel Association: the travel and tourism industry produces…
“3 Tips for Using Music to Transform Any Event”
For me, music has always been more than entertainment—it’s a part of my DNA. I played in the band from middle school up through high school, I grew up singing…
“From Target to Tourism: When Trust Walks Out the Door, Revenue Follows It”
Reputation isn’t a buzzword—it’s the heartbeat of a brand. From the aisles of Target to the passport stamps of international tourism, trust is the one currency you can’t fake. In…
“Your Mind Is a Garden, Choose What Grows”
Your mind is a garden—what grows depends on what you nurture. Feed the thoughts that bear fruit, and pull the weeds before they take root. Every day, our minds are…
“My Creative Mantra: Be a Factory, Not a Warehouse”
There’s a mantra I live by when it comes to creativity: I’m a factory, not a warehouse. Factories produce. Warehouses store. It’s a simple distinction, but for me, it defines…
“From Data to Decisions: A Three-Step Framework for Smarter Marketing”
In my previous post, “Allow the Data to Make Your Marketing Decisions Transparent”, I explored how letting data drive your marketing decisions can transform your approach. Now, I want to…
“Leadership Is People-Driven, Not Process-Driven”
People don’t quit organizations, people quit people. This has been my leadership mantra for years because I’ve seen it play out repeatedly. A company can have the best benefits, the…
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