About the Book
Marketing doesn’t have to be complicated. The Everyday Marketer is your no-fluff, easy-to-follow guide that breaks down the essentials so anyone—entrepreneurs, students, or small business owners—can make sense of marketing and put it into action.
Inside the Book
- Master the 4 P’s in today’s world
- Understand your audience and their journey
- Build a brand that connects
- Use content, social, email, and ads effectively
- Measure what matters
- Apply real-world checklists and templates
Meet the Author
Since 2007, Gathan D. Borden has built award-winning marketing campaigns for cities, brands, and businesses. A Louisville native, Kentucky Colonel, and Business First of Louisville “40 Under 40” honoree, he is also recognized as one of the Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization, and Distribution by HSMAI (Hospitality Sales & Marketing Association International).
He has led brand strategies that put Louisville on the map for bourbon, steered Lexington’s tourism marketing through COVID with bold innovation, and served on national boards shaping the industry’s future. Today, Gathan shares nearly two decades of experience in The Everyday Marketer—a practical, approachable guide to making marketing make sense.
Media & Speaking
For interviews, features, or speaking engagements, download the press release below or contact me directly.
Contact email: gathanborden@gathandborden
gathandborden.com 