“How Applebee’s Inspired Our Video Strategy”
When I first got to VisitLEX in July of 2015, I was ready to hit the ground running, and spent my first few weeks making assessments of our current marketing…
Tag: travel
“Don’t Get Mad, Get Better”
In the past few months, I have seen and been involved in numerous debates about the dramatic decline in organic reach for brands on Facebook. Research shows that most brand…
“How Important is Mobile Marketing in Tourism?”
Earlier this year, I wrote about 4 tourism marketing trends to look out for in 2016. And in that post, I briefly touched on mobile and how important it is…
“4 Tourism Marketing Trends for 2016”
As we head into 2016, now is the time when we start to re-evaluate various aspects of our lives, and look for ways to improve upon the areas of success…
Do We Need Membership Based Destination Marketing Organizations?
Clutch the pearls. I can see the faces right now from the Destination Marketing Organizations (DMOs) who have members or partners or whatever other terms you call them now. And…
10 TOURISM MARKETING TRENDS FOR 2015: #10. DEVELOP STRATEGIC PARTNERSHIPS
NOTE: I previously shared with you my thoughts on 10 marketing trends that I plan to focus on in 2015. Of those 10 trends, I plan to break each one of…
10 TOURISM MARKETING TRENDS FOR 2015: #3 CUSTOMIZED LANDING PAGES
NOTE: I previously shared with you my thoughts on 10 marketing trends that I plan to focus on in 2015. Of those 10 trends, I plan to break each one of…
10 TOURISM MARKETING TRENDS FOR 2015: #2 DEVELOP TRUE ONLINE/OFFLINE MARKETING INTEGRATION
NOTE: I previously shared with you my thoughts on 10 marketing trends that I plan to focus on in 2015. Of those 10 trends, I plan to break each one of…
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