“Advertising Is The Baseline Work of Marketing”
Advertising is the baseline work of marketing. In sports, the baseline is used to define boundaries that let us know if we are in play or out of bounds. If…
Tag: public relations
“The Difference Between Branding and Marketing”
Two words that often get intertwined, and are often seen as interchangeable are branding and marketing. Let’s establish something upfront – they are not the same. By definition, marketing is…
“Why Tourism PR Professionals Should Be Fluent in Social Media”
True public relations roles no longer exist in destination marketing organizations. If you were to stop reading right now, you’d have enough ammunition to have a conversation with your colleagues…
“3 Rules of Marketing, According to Rick Ross”
Rick Ross. The Boss. UHHHH (In my Rick Ross voice). When Rick Ross hit the street back in 2006, he came in with a vengeance, delivering street anthems and rapping…
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