I was sitting next to my 17-year-old daughter the other night, scrolling through college websites. I figured she’d zip through them with no problem. She’s smart, Gen Z, and spends…
Data is everywhere. Whether we realize it or not, we rely on it every day to make informed decisions. Think about it—when your car starts making a weird noise, you…
If you thought my first list of marketing ideas was the end, y’all don’t know me well enough yet! I couldn’t stop at just five. After all, when it comes…
As we head into 2025, the travel industry is poised for significant growth. According to MMGY’s “Winter Edition” of the Portrait of American Travelers® study, nearly 8 in 10 U.S.…
Two words that often get intertwined, and are often seen as interchangeable are branding and marketing. Let’s establish something upfront – they are not the same. By definition, advertising is…
Two words that often get intertwined, and are often seen as interchangeable are marketing and sales. Let’s establish something upfront, they are not the same. By definition, marketing is the…
While influencer marketing is all the rage at tourism conferences across the world, influencer marketing has been around for years. Born in 1979, I consider myself an 80s baby. I…
True public relations roles no longer exist in destination marketing organizations. If you were to stop reading right now, you’d have enough ammunition to have a conversation with your colleagues…
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