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Tag: digital marketing

Posted on September 5, 2025

“Click Once, or I’m Gone: Rethinking Destination Marketing for the Impatient Traveler”

I was sitting next to my 17-year-old daughter the other night, scrolling through college websites. I figured she’d zip through them with no problem. She’s smart, Gen Z, and spends…

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Posted on February 10, 2025

“Allow the Data to Make Your Marketing Decisions Transparent”

Data is everywhere. Whether we realize it or not, we rely on it every day to make informed decisions. Think about it—when your car starts making a weird noise, you…

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Posted on January 1, 2025January 1, 2025

“5 for 25: Five Destination Marketing Ideas for 2025”

As we head into 2025, the travel industry is poised for significant growth. According to MMGY’s “Winter Edition” of the Portrait of American Travelers® study, nearly 8 in 10 U.S.…

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Posted on January 8, 2016January 1, 2021

“How Important is Mobile Marketing in Tourism?”

Earlier this year, I wrote about 4 tourism marketing trends to look out for in 2016. And in that post, I briefly touched on mobile and how important it is…

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Posted on May 4, 2015January 1, 2021

10 TOURISM MARKETING TRENDS FOR 2015: #8. STREAMLINE ADVERTISING CREATIVE

NOTE: I previously shared with you my thoughts on 10 marketing trends that I plan to focus on in 2015. Of those 10 trends, I plan to break each one of…

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Posted on March 26, 2015January 13, 2019

“4 Ways To Improve Your Content Marketing”

On last week, I presented at the Louisville Convention & Visitor’s Bureau Business Builder Workshop on the topic of content marketing. Even though I do work for the Louisville Convention…

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Posted on February 3, 2015January 1, 2021

10 TOURISM MARKETING TRENDS FOR 2015: #4 DEVELOP A MORE ROBUST CONTENT CALENDAR

NOTE: I previously shared with you my thoughts on 10 marketing trends that I plan to focus on in 2015. Of those 10 trends, I plan to break each one of…

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Posted on January 24, 2015January 1, 2021

10 TOURISM MARKETING TRENDS FOR 2015: #3 CUSTOMIZED LANDING PAGES

NOTE: I previously shared with you my thoughts on 10 marketing trends that I plan to focus on in 2015. Of those 10 trends, I plan to break each one of…

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  • Destination Marketing Ideas No One Asked For: ChatLGBT
  • “Click Once, or I’m Gone: Rethinking Destination Marketing for the Impatient Traveler”

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