Retail has loyalty programs.Airlines have loyalty programs.Hotels have loyalty programs. Destinations? We have a visitor guide and a newsletter signup form. And yet… when I look at geolocation data across…
Bifurcation in travel is no longer a trend—it’s a structural shift showing up clearly in destination data. As traveler behavior diverges, the role of data must expand beyond reporting and…
Destinations everywhere are trying to figure out what to do with AI — how to use it, how to control it, and whether it’s coming to replace us. But maybe…
I was sitting next to my 17-year-old daughter the other night, scrolling through college websites. I figured she’d zip through them with no problem. She’s smart, Gen Z, and spends…
As we come to a close of National Travel and Tourism Week, you may have seen this stat shared by the U.S. Travel Association: the travel and tourism industry produces…
If you thought my first list of marketing ideas was the end, y’all don’t know me well enough yet! I couldn’t stop at just five. After all, when it comes…
As we head into 2025, the travel industry is poised for significant growth. According to MMGY’s “Winter Edition” of the Portrait of American Travelers® study, nearly 8 in 10 U.S.…
gathandborden.com 