Bifurcation in travel is no longer a trend—it’s a structural shift showing up clearly in destination data. As traveler behavior diverges, the role of data must expand beyond reporting and…
In my previous post, “Allow the Data to Make Your Marketing Decisions Transparent”, I explored how letting data drive your marketing decisions can transform your approach. Now, I want to…
Data is everywhere. Whether we realize it or not, we rely on it every day to make informed decisions. Think about it—when your car starts making a weird noise, you…
New year, new trends. While there are a plethora of articles that surface around this time of the year around marketing trends, it can be somewhat overwhelming of what to…
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