Coolest Thing I Saw Today: ChatGPT Showing Up in GA4
This month, working through a client’s GA4 data, something new showed up in the source report. Not Google, not social, not email—ChatGPT. It wasn’t a large volume of traffic. In…
Tag: AI
The Most Important Page on a Destination Website Isn’t the Homepage
Travel planning used to look like exploration. You’d land on a homepage, click around, skim a few pages, and slowly piece together what a place had to offer. That journey…
From SEO to AEO: Why Destinations Need to Optimize for Answers Now
For years, destination websites have been built around one core assumption: If we rank well in search, people will click, explore, and plan their trip. That assumption doesn’t fully hold…
Destination Marketing Ideas No One Asked For: ChatLGBT
Destinations everywhere are trying to figure out what to do with AI — how to use it, how to control it, and whether it’s coming to replace us. But maybe…
“Click Once, or I’m Gone: Rethinking Destination Marketing for the Impatient Traveler”
I was sitting next to my 17-year-old daughter the other night, scrolling through college websites. I figured she’d zip through them with no problem. She’s smart, Gen Z, and spends…
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