For years, destination websites have been built around one core assumption: If we rank well in search, people will click, explore, and plan their trip. That assumption doesn’t fully hold…
Destinations everywhere are trying to figure out what to do with AI — how to use it, how to control it, and whether it’s coming to replace us. But maybe…
I was sitting next to my 17-year-old daughter the other night, scrolling through college websites. I figured she’d zip through them with no problem. She’s smart, Gen Z, and spends…
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