The Most Important Page on a Destination Website Isn’t the Homepage
Travel planning used to look like exploration. You’d land on a homepage, click around, skim a few pages, and slowly piece together what a place had to offer. That journey…
Travel planning used to look like exploration. You’d land on a homepage, click around, skim a few pages, and slowly piece together what a place had to offer. That journey…
For years, destination websites have been built around one core assumption: If we rank well in search, people will click, explore, and plan their trip. That assumption doesn’t fully hold…