“My Creative Mantra: Be a Factory, Not a Warehouse”
There’s a mantra I live by when it comes to creativity: I’m a factory, not a warehouse. Factories produce. Warehouses store. It’s a simple distinction, but for me, it defines…
“From Data to Decisions: A Three-Step Framework for Smarter Marketing”
In my previous post, “Allow the Data to Make Your Marketing Decisions Transparent”, I explored how letting data drive your marketing decisions can transform your approach. Now, I want to…
“Leadership Is People-Driven, Not Process-Driven”
People don’t quit organizations, people quit people. This has been my leadership mantra for years because I’ve seen it play out repeatedly. A company can have the best benefits, the…
“Allow the Data to Make Your Marketing Decisions Transparent”
Data is everywhere. Whether we realize it or not, we rely on it every day to make informed decisions. Think about it—when your car starts making a weird noise, you…
“Three Core Principles of Great Marketing”
Great marketing always comes down to three core principles: truth, shared experiences, and culture. At the heart of every product or service lies the truth. While federal laws mandate that…
“5 For 25: Five More Destination Marketing Ideas for 2025”
If you thought my first list of marketing ideas was the end, y’all don’t know me well enough yet! I couldn’t stop at just five. After all, when it comes…
“5 for 25: Five Destination Marketing Ideas for 2025”
As we head into 2025, the travel industry is poised for significant growth. According to MMGY’s “Winter Edition” of the Portrait of American Travelers® study, nearly 8 in 10 U.S.…
“Destination Marketing Ideas No One Asked For: Kentucky’s First Dog Park Built Using Bones”
I’m an idea guy. Some ideas are good, others are not. But sharing ideas is a creative outlet for me. Spending the last 17 years in destination marketing, I’ve had…
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