Do We Need Membership Based Destination Marketing Organizations?
Clutch the pearls. I can see the faces right now from the Destination Marketing Organizations (DMOs) who have members or partners or whatever other terms you call them now. And…
“A Fundamental Shift In Marketing”
In case you missed it, there is a fundamental shift in the world of marketing. A shift that has moved us from a synchronous environment to an asynchronous environment. A…
“From #LouisvilleLove to #ShareTheLex”
July 20, 2015. Today marks my first day on the job as the Vice President of Marketing at VisitLEX, which is the marketing name for the Lexington Convention & Visitors…
10 TOURISM MARKETING TRENDS FOR 2015: #10. DEVELOP STRATEGIC PARTNERSHIPS
NOTE: I previously shared with you my thoughts on 10 marketing trends that I plan to focus on in 2015. Of those 10 trends, I plan to break each one of…
“To The East, My Brotha….To The East”
For my hip-hop heads out there, I think X-Clan said it best, “…to the east, my brotha, to the east…” This was one of my favorite lines uttered from Professor…
RECAP: Monday Morning Motivations | June 2015
Every month, I strive to motivate my friends across social media with a weekly Monday Morning Motivation. If you missed any of them, here is your chance to be re-charged…
10 TOURISM MARKETING TRENDS FOR 2015: #9. INVEST IN PHOTOGRAPHY AND VIDEO
NOTE: I previously shared with you my thoughts on 10 marketing trends that I plan to focus on in 2015. Of those 10 trends, I plan to break each one of…
“Why ESPN Got It Wrong”
The ESPY Awards is an accolade ceremony that is presented by network provider ESPN to recognize individual and team athletic achievements during a calendar year. This awards program, which dates…
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