“Reflecting on My First 60 Days at VisitLEX”
Back in June, I wrote about my next career move by taking the position of Vice President of Marketing at the Lexington Convention & Visitors Bureau, aka VisitLEX. Many people…
“A Four-Step Process for Content Creation”
Content. Content. Content. That seems to be all we hear as marketers nowadays, right? Content is king? Yea, I still hear that one a lot too. But one thing I…
“4 Rules of Success, According to Notorious B.I.G.”
Growing up in my household, music was always a big thing. My grandmother was the church organist, my mother and aunts (known then as “The Berry Sisters”) used to sing…
Monday Morning Motivations | August 2015
August was a good month for me, because I was finally able to share a motivational quote every Monday!!! But for those of you who missed those posts, I have…
RECAP: Monday Morning Motivations | July 2015
Unfortunately, I was only able to share one “Monday Morning Motivation” in July. But it is a mighty one. We know that the human brain is one of the most…
Do We Need Membership Based Destination Marketing Organizations?
Clutch the pearls. I can see the faces right now from the Destination Marketing Organizations (DMOs) who have members or partners or whatever other terms you call them now. And…
“A Fundamental Shift In Marketing”
In case you missed it, there is a fundamental shift in the world of marketing. A shift that has moved us from a synchronous environment to an asynchronous environment. A…
“From #LouisvilleLove to #ShareTheLex”
July 20, 2015. Today marks my first day on the job as the Vice President of Marketing at VisitLEX, which is the marketing name for the Lexington Convention & Visitors…
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