“How Applebee’s Inspired Our Video Strategy”
When I first got to VisitLEX in July of 2015, I was ready to hit the ground running, and spent my first few weeks making assessments of our current marketing…
Category: Marketing
“Don’t Get Mad, Get Better”
In the past few months, I have seen and been involved in numerous debates about the dramatic decline in organic reach for brands on Facebook. Research shows that most brand…
“The Mis-Categorization of a Brand”
As destination marketing organizations begin to work towards their plans for the summer travel season, we will see an abundance of new advertising campaigns mis-categorized as new destination brands. New…
Why Destinations Should Create More Content And Less Campaigns
Earlier this year, I wrote about 4 tourism marketing trends to look out for in 2016. And in that post, I briefly touched on the importance of producing more content…
“How Important is Mobile Marketing in Tourism?”
Earlier this year, I wrote about 4 tourism marketing trends to look out for in 2016. And in that post, I briefly touched on mobile and how important it is…
“4 Tourism Marketing Trends for 2016”
As we head into 2016, now is the time when we start to re-evaluate various aspects of our lives, and look for ways to improve upon the areas of success…
“3 Rules of Marketing, According to Rick Ross”
Rick Ross. The Boss. UHHHH (In my Rick Ross voice). When Rick Ross hit the street back in 2006, he came in with a vengeance, delivering street anthems and rapping…
“A Four-Step Process for Content Creation”
Content. Content. Content. That seems to be all we hear as marketers nowadays, right? Content is king? Yea, I still hear that one a lot too. But one thing I…
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